Pak Suzuki Motor Company has unveiled the new Suzuki Ciaz, a 1.4-litre sedan, barely weeks after it imported several units of Vitara to sell in the domestic market, reported a national daily.
The vehicle is being imported from Thailand with a K-series engine. Ciaz has a price tag of Rs1.84 million for the automatic transmission variant. Its manual transmission model carries a tag of Rs1.69 million.The price range and engine size put it in the bracket of Honda City and Toyota Corolla’s XLI, GLI models.
We have introduced the basic model of Ciaz, but customers can request for additional features and an accessory on demand,” said SMC General Manager Azam Mirza.
A company official is also reported to have said that Celerio, will be launched later this year under the name “cultus”.
Mirza said that there has been a rise in the Suzuki customer base and dealers for sedan cars.
He further added, “We believe there was a need to introduce a car in this engine category after the discontinuation of Suzuki Liana back in 2014.”
The launch has come at a time when Suzuki shows interest in investing over $450 million in the country, provided the government provides benefits to automobile industry entrants through the auto policy announced in March last year.
While the investment plans remain undecided, the company has been gauging market response through the introduction of new models into the local market.
“Producing a local model is a time-consuming process and it can take up to three years to produce this car locally at a huge amount of investment. We believe that importing such popular vehicles at this point in time can be a good option for the company and its customers,” Mirza added.
