Why bother with ‘targets’?
Of all the bad habits the government of Pakistan has, perhaps one of the worst is the one picked up by the...
Why Pakistan needs a national digital authentication app
In the process of solving old problems, we cannot afford to create new ones
Rules to hold us accountable by
Over the past week, Profit faced a bit of criticism from one of the subjects of a story that we did. The...
Not all banks!
Recently, I had an opportunity to read Profit Issue #113 and the cover story ‘The discriminatory hiring practices of Islamic Banks: Is...
A much-overdue reckoning
If the news of the ban on Pakistani citizens getting new visas to the United Arab Emirates are true – and early...
COD Rules: How to reduce rejection at the doorstep
A series of rules can help e-commerce companies ensure that they reduce their losses
The government needs to stop embarrassing itself
The tragedy of the government of Pakistan is that they seem entirely unaware of just how embarrassingly asinine their ideas tend to...
Creativity can be a brand’s greatest asset. Here is how to wield it
Kantar research has shown Pakistani audiences want to see certain themes in their adverts. Here are some of the takeaways
The power of banks
Yes, dear readers, yet another cover on the banking sector. The second consecutive one, in fact.
There is more to Pakistani businesses and...
Google’s plans to build a more inclusive internet beyond Covid-19
Between 2015 and 2020, more than 1.5 billion people began using the internet for the first time. Another billion more are set...
Freedom of conscience must be protected by the law
There are two big problems with the statistic that 97% of Pakistanis are Muslim: the first is that it assumes that all...
A key policy success
It is our contention that – for all our complaining about corruption and incompetence – every administration in Pakistani history has been...
Startups need actions, not words
In recent years, there has been an increasing focus on startups and the immense potential they bring to the economy. The government...
The rising economic power of Pakistani women
Two things are simultaneously true about Pakistan, both as a society and as an economy: it is heavily – and unjustifiably –...
Why ban Tinder?
Banning Tinder changes nothing, except giving its ‘halal’ competitors an edge.