The lucrative business of being white in Pakistan
If you’re white and your career isn’t going anywhere, Pakistan is your second lease on life
Imports: necessary, and not evil
In a country whose government is as obsessed with the exchange rate, the current account deficit, and thus every single component that...
2020 – An obituary
As we say goodbye to the year, we will remember it mainly for the massive disruption it brought.Â
Shooting ourselves in the foot
Let us start out by stating the painfully obvious: there is absolutely no scenario in which Pakistan becomes a developed country, or...
A welcome rollback on coal-fired power
Prime Minister Imran Khan’s announcement that Pakistan would seek to take a step back from its recent policy of promoting coal-fired power...
The economics of a greener coal in Thar Coalfields
Coal may be the dirtiest fuel, but there exist several viable options to continue using indigenous coal while reducing carbon emissions
The fortune at the bottom of the digital pyramid
It is time to recognise that access to the internet being equitable is good for business
Why bother with ‘targets’?
Of all the bad habits the government of Pakistan has, perhaps one of the worst is the one picked up by the...
Why Pakistan needs a national digital authentication app
In the process of solving old problems, we cannot afford to create new ones
Rules to hold us accountable by
Over the past week, Profit faced a bit of criticism from one of the subjects of a story that we did. The...
Not all banks!
Recently, I had an opportunity to read Profit Issue #113 and the cover story ‘The discriminatory hiring practices of Islamic Banks: Is...
A much-overdue reckoning
If the news of the ban on Pakistani citizens getting new visas to the United Arab Emirates are true – and early...
COD Rules: How to reduce rejection at the doorstep
A series of rules can help e-commerce companies ensure that they reduce their losses
The government needs to stop embarrassing itself
The tragedy of the government of Pakistan is that they seem entirely unaware of just how embarrassingly asinine their ideas tend to...
Creativity can be a brand’s greatest asset. Here is how to wield it
Kantar research has shown Pakistani audiences want to see certain themes in their adverts. Here are some of the takeaways