KARACHI
Panasonic Marketing Middle East and Africa (PMMAF) showcased the latest technologies at the dealers’ convention held on July 27, 2017, at Hotel Pearl Continental, Karachi, which brought together the main distributors of Panasonic products in the country.
The dealers were able to witness new solutions that will be introduced to the market in the coming months, and business strategies that Panasonic will be implementing.
Panasonic’s Managing Director for the Middle East and Africa region Hiroki Soejima in his keynote address said, “Panasonic recognises Pakistan’s increased potential as a growth market, as it continues to see increasing urbanisation and more purchasing power amongst the population. Panasonic, with its local partners, who understand the lifestyle of Pakistan consumers, will continue to offer right products that will add value to our customers’ lifestyle with exceptional Japanese quality.”
Expressing Panasonic’s positive outlook for the market, Panasonic Corporation, Japan Appliances Company & Director, Consumer Marketing Division Vice President Junichiro Kitagaw said, “As a customer-centric company, Panasonic plans to boost Pakistan’s consumer confidence, by not just selling products, but as a premium lifestyle Japanese brand through innovation across products and solutions offered by us.”
The convention also became an ideal platform to emphasise product innovation for Panasonic’s product management team.
The presentations focused on the existing and new line-up of products by Panasonic that meets the local market demands. Aside from unveiling the latest OLED TV, Jetstream air conditioners, and ‘IT Twist Stick’ Vacuum cleaner in Pakistan, PMMAF felicitated dealers for sales target achievement in FY16.
