Blue Band, in collaboration with Olympics Pakistan has organised the ‘Both Buddy & Me’ race, aimed to promote children’s growth and development.
Earlier this year, Blue Band launched its campaign ‘Achai Barhnay Do’ to create a more inclusive and healthy environment for kids of Pakistan. Blue Band has not only started the conversation around inclusion, but has made an effort to further the discussion by joining hands with Special Olympics Pakistan to organise the ‘Both Buddy & Me’ race. The race will be conducted at Pakistan’s largest inflatable race course where kids will be paired up in a buddy system with differently abled kids to finish the obstacle course together as a team. This will help bring the kids closer, whilst reducing barriers for differently abled kids through an opportunity to showcase their skills in sports and games. The race will be held on September 17th at Beach Luxury Hotel.
Unilever Foods & Refreshment Director Farheen Salman said: “This event will not only bring the topic of inclusion to the forefront, but also provide the start of an actionable and meaningful movement about character development. Children are the future and we need to make every effort to nurture an environment where people of all abilities feel safe, included and accepted and are given a chance to participate to create a more tolerant and well-rounded Pakistan.”
Special Olympics Pakistan Ronak Founder Lakhani expressed her appreciation for Blue Band’s initiative, adding: “This event is a step towards spreading awareness.”
