According to PakWheels.com Automobile Industry Survey Report 2018, 35 per cent of the car market is dominated by Toyota, followed by Suzuki at 29 per cent, Honda 27 per cent and 9 per cent others.
Keeping in line with its tradition of being at the forefront of Pakistan’s automobile scene, PakWheels this year too, conducted a detailed survey titled Automobile Industry Survey Report 2018.
In the car segment, it is Toyota which dominates the market (35 per cent), followed by Suzuki (29 per cent) and Honda (27 per cent). Under Toyota’s brand, Corolla emerged as the clear winner with a 20 per cent market share, followed by Honda City (12 per cent) and Civic (11 per cent).
Under Suzuki’s banner, Cultus (8 per cent), Mehran (7 per cent), Wagon R (4 per cent), and Swift (2 per cent) were the most popular models among survey respondents. The pattern that emerges from the survey is rather interesting – that while Honda and Suzuki have more than one popular models, Toyota has only one – Corolla.
According to the Automobile Industry Survey Report 2017, 35 per cent of the local market was dominated by Toyota, followed by Suzuki at 28 per cent, and 27 per cent Honda, while 11 per cent of the car market was dominated by other automobile brands.
Moving to the motorcycle segment of the survey, Honda ruled the roost. 59 per cent of the bike segment was dominated by Honda, followed by Yamaha at 8 per cent. Under the Honda brand, the most popular models are CD 70 (29 per cent), CG 125 (14 per cent), and CB 125 F (6 per cent). Suzuki’s GS 150 is the most popular Suzuki bike, which dominated 3 per cent of the bike market.
Under the Yamaha brand, YBR 125 and YBR 125 G were the most popular models, which equally (2 per cent) dominated the bike market.
As per the latest survey, 76 per cent of the respondents spent less than Rs2 million when buying a car. The biggest chunk of the respondents (50 per cent) in this category spent anywhere from Rs0.5 million to Rs1.5 million when buying their cars.
Only 3 per cent spent more than Rs3.5 million on their cars.
In the motorcycle category, 76 per cent of the respondents reported spending less than Rs100,000 when buying a motorcycle. This percentage can be further broken down into 34 per cent of respondents spending less than Rs50,000 and 42 per cent spending up to Rs100,000 when buying a bike.
Like its predecessors, this survey, too, revealed some interesting facts. For example, while 80 per cent had a driving license, 20 per cent drove or rode without a license. An alarming number of 67 per cent of respondents aged less than 18 drove without a driver’s license.
64 per cent of the respondents bought a used car, while 34 per cent bought a new car.
9 per cent of the used cars were bought through car financing, while 34 per cent of new cars were bought through car financing. 70 per cent of the respondents reported owning a locally manufactured car, while 28 per cent of the respondents owned an imported car.
The most important aspect for respondents owning cars was their vehicle’s safety, followed by comfort and then fuel efficiency. Interestingly, their car’s resale value played a minor role in their decision of buying that car.
According to the Automobile Industry Survey Report 2018, Honda Civic has won the prestigious Car of the Year Award. The Bike of the Year Award, according to the Automobile Industry Survey Report 2018 goes to Suzuki GD 110S.
Unlike previous years, this year, PakWheels introduced a new category in this survey – SUV of the Year and Automobile Industry Survey Report 2018 winner in this category is Toyota Fortuner.
Link to the survey: https://bit.ly/2UInZUM