Pakistani mango festival to commence in Dubai from 11th

ISLAMABAD: Pakistan is eyeing an export target of 100,000

metric tonnes of mangoes this year in return for $80 million in foreign
exchange.

The country's total mango production is

expected at 1.2 million tonnes this year despite a sizeable production loss,
primarily owing to climate change led by extreme weather conditions, according
to the fruit exporters of Pakistan.

Pakistan has been exporting mangoes to the UAE,

Saudi Arabia, Hong Kong, Singapore, Malaysia, the US, Canada and European Union
for many years. The country exported 75,000 metric tonnes last year.

Pakistani mangoes have already arrived in the

UAE and are dominating the fruit shelves of supermarkets since mid-June. The UAE-based
traders import Pakistani mangoes worth $6 million with an approximate share of
30 per cent in the total Pakistani mango exports every year.

Capitalising the popularity of Pakistani

mangoes in the UAE, Consulate General of Pakistan in Dubai is planning to host
a mango festival from July 11 to 13.

"Pakistani mangoes are already very

popular in the UAE. The country produces over 225 varieties of mangoes and
among these Chaunsa, Sindhri, Dasheri and Anwar Ratol are in great demand in
the UAE markets. We are planning to exhibit more varieties at the event titled ‘Pakistan,
the Kingdom of Mangoes’," Ahmed Amjad Ali, Consul-General of Pakistan in
Dubai was quoted as saying by Khaleej Times.

The three-day Pakistan mango festival will

welcome diplomats, higher government officials and leading businessmen,
importers and retailers. The second and third days will be opened for general
public to get familiar with some of Pakistan's finest varieties of mango for
the first time in the UAE.

"Now the mango season has already started.

We are using this platform (the mango festival) to introduce more (mango)
varieties so that next year we can increase our exports in the UAE," Ali
said.

He said the UAE is already an established

market for Pakistani mangoes and by introducing more varieties here, Pakistan’s
exports could boost significantly.