Health and Fitness in the metaverse

After years of catering to women in Pakistan, AimFit has taken its fitness movement global

The startup ecosystem in Pakistan ensures the survival of the fittest and AimFit is seemingly taking a lead in this race to the summit. What started as a health and wellness project, with three studios for fitness classes in Lahore has now become a wellness movement encompassing a spectrum of physical and mental wellness needs beyond just exercise. Over the course of a few years, AimFit has become what they call a lifestyle movement. 

After the founders secured $1 million in seed investment in 2020, the company became Pakistan’s first fitness tech company during Covid, branching into digital fitness services.  

According to the CEO and co-Founder Noor Shaukat, AimFit now helps reverse a broad spectrum of lifestyle problems and diseases in women through three primary pillars, including movement, nutrition and mindset coaching. 

In the most recent development, AimFit has ventured into a global digital market, whereby they have extended their online fitness and wellness services to Pakistani diaspora. Not just this, but it has also introduced a new B2B arm that extends fitness consultation services to other companies. 

In an interview with Profit, Head of Brand and Marketing at Aimfit Sarah O Munir disclosed that, “AimFit has partnered with companies, including Coca Cola İçecek (CCI), Sapphire and S&P Global, that are looking to improve their employees’ health and wellness but don’t know where to start. We come on board as their fitness consultants, where we run workshops, community events and gamification challenges, and help build a fitness culture at those companies.”


To read the full article, subscribe and support independent business journalism in Pakistan

The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account.

Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.

(Already a subscriber? Click here to login)
  • Full Price Subscription Plans

    Not only will you be supporting independent journalism, 25% of the amount from your subscription will be used to subsidise those subscribers who cannot afford the full price of the subscription. Yearly full price subscription plans also include a complimentary annual subscription to The Wall Street Journal.


  • Subsidised Subscription Plans

    Pay part of the full subscription price, if you cannot afford to pay all of it, and the rest will be subsidised by a full paying subscriber.

  • Free Student Subscriptions

    If you are currently a student, you can claim an already-paid-for digital subscription, courtesy


Nisma Riaz
Nisma Riaz
Nisma Riaz is a business journalist at Profit. She covers tech, retail and marketing and can be reached at [email protected] or


  1. I lost my Job few months ago,my wife left me ,could not get income for my family, things was so tough and I couldn’t get anything for my children, not until a met a recommendation on a page writing how Mr Bernie Wilfred helped a lady in getting a huge amount of profit every 6 working days on trading with his management on the cryptocurrency Market, to be honest I never believe it but I took the risk to take a loan of $2000. and I contacted him unbelievable and I was so happy I earn $22,500 in 6 working days, the most joy is that I can now take care of my family I don’t know how to appreciate your good work Mr. Bernie Doran God will continue to bless you for being a life saver I have no way to appreciate you than to tell people about your good trade management system. 
For a perfect investment and good strategies contact Mr Bernie Doran via WhatsApp : + 1(424)285-0682 or Telegram : Bernie_fx or Gmail : Bernie.doranfx01gmailcom

  2. Welcome to Versatile Coupons, the final location for getting a versatile deal on your internet-based buys. Our central goal is to assist customers with enjoying you find the best arrangements and limits on the items you love. We comprehend that setting aside cash can be intense, particularly while shopping on the web. That is the reason we’ve made it our objective to present to you the best-in-class coupons and markdown codes from top retailers. Whether you’re looking for garments, gadgets, or home merchandise, we take care of you.


    Am here to testify the handwork of A Great Verified Hacker ( Mr Morris Gray )Who helped me recover back my lost funds from the hands of scammers who Ripped me off my money and made me helpless, I could not afford to pay my bills after the whole incident, But a friend of mine helped me out by given me the contact info of trusted Recovery Expert, his email: Morris gray 830 @ gmail . com contact him or chat him up on (+1- /607-69 )8-0239 ) and he will help you recover your lost funds If you have been a victim of any binary/ cryptocurrency or online scam, Mobile spy, Mobile Hack contact this Trusted and Verified hacker, He is highly recommendable and was efficient in getting my lost funds back, 11btc of my lost funds was refunded back with his help, He is the Best in Hacking jobs, contact him ( MORRIS GRAY 830 AT) GMAIL (DOT) COM…..

  4. Nice Blog. If you’re experiencing symptoms such as joint swelling, fatigue, or muscle pain, consider scheduling an appointment with a rheumatologist in Dubai to get an accurate diagnosis and treatment plan.

Comments are closed.

Popular Posts