A recent PwC survey, the 27th Annual Global CEO Survey – Pakistan Edition, reveals that 42% of Pakistani CEOs believe their current business models will not be economically viable in the next decade. In contrast, 56% are confident in the longevity of their models beyond ten years.
The survey highlights the necessity for companies to adapt and innovate to stay competitive, with government regulation, technological changes, and evolving customer preferences being the primary drivers of change. Interestingly, only 19% of CEOs see climate change as a significant factor affecting their business models over the past five years.
The study involved 62 CEOs across 16 industries, including 47 publicly listed companies, with over half reporting annual revenues of more than $100 million. This data reflects the pressing need for strategic planning and flexibility in the face of market volatility and regulatory shifts.
