Zong had the headstart in 4G internet. How did it fall behind?

Today mobile broadband has become a necessity for majority of the people in Pakistan, an essential service whose absence would make our lives an arduous task, making it difficult for us to survive. We have become accustomed to mobile broadband to such an extent that it plays a pivotal role in every sphere of our lives, be it booking a cab for travelling, ordering food from our favorite restaurants, learning new skills via online courses, or moving funds through online banking channels. 

It is a technology which has enabled Pakistanis to transcend geographical boundaries and traditional socioeconomic status to realize their true economic potential. The extensive utilization of mobile broadband technology has transformed into a giant industry of Rs372 billion, where each mobile network operator is arm wrestling one another to persuade you to utilize their network through a variety of strategies.

While there are four mobile network operators in Pakistan, each with its own strengths and peculiarities but who rules the mobile broadband market? Profit presents this story that will take you on an explorative journey of the mobile broadband industry in Pakistan.