Today mobile broadband has become a necessity for majority of the people in Pakistan, an essential service whose absence would make our lives an arduous task, making it difficult for us to survive. We have become accustomed to mobile broadband to such an extent that it plays a pivotal role in every sphere of our lives, be it booking a cab for travelling, ordering food from our favorite restaurants, learning new skills via online courses, or moving funds through online banking channels.Â
It is a technology which has enabled Pakistanis to transcend geographical boundaries and traditional socioeconomic status to realize their true economic potential. The extensive utilization of mobile broadband technology has transformed into a giant industry of Rs372 billion, where each mobile network operator is arm wrestling one another to persuade you to utilize their network through a variety of strategies.
While there are four mobile network operators in Pakistan, each with its own strengths and peculiarities but who rules the mobile broadband market? Profit presents this story that will take you on an explorative journey of the mobile broadband industry in Pakistan. The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
