In a move expected to inject substantial foreign investment into Pakistan’s consumer sector, JW Global Holding, a Pakistani-owned industrial conglomerate, and Al-Arabia Co., a multinational beverage corporation, have signed a joint venture agreement to set up a beverage manufacturing facility in the country.
According to an official press release, the upcoming plant — slated to become operational within 18 months — will be equipped with advanced technology to produce a diverse range of non-alcoholic beverages, targeting Pakistan’s rapidly evolving consumer market and creating new product segments.
JW Global Holding’s Chairman Javed Afridi hailed the partnership as a milestone for Pakistan’s manufacturing base.
“This collaboration with Al-Arabia Co. reflects our shared vision for Pakistan’s progress. Just as we transformed mobility through MG Motors, we now aim to redefine the beverage industry,” he said.
Afridi added that the venture was designed not merely for business expansion but to contribute to job creation and supply chain development, noting that it would generate thousands of direct and indirect employment opportunities while bolstering Pakistan’s economy.
The companies described the project as a significant infusion of Foreign Direct Investment (FDI) and a sign of rising international investor confidence in Pakistan’s economic potential.
JW Global Holding is a diversified Pakistani conglomerate with business interests spanning automotive, technology, and consumer goods, while Al-Arabia Co. operates across the Middle East, Africa, and Asia, holding a strong presence in the non-alcoholic beverage sector.
