LAHORE: It is imperative for the manufacturer and distributor in a relationship, whether strategic or tactical in nature, to share a similar vision.
The success of both the stakeholders is dependent upon the strength of this connection. Leading smartphone brand TECNO and eminent distributors Muller & Phipps (M&P) are the bearers of the same principles.
Strategy and tactics go hand in hand, while defining a convenient and cost-effective partnership.
A strategic relationship demands the manufacturer to sketch a well-drafted plan for marketing, branding, and product development. However, distributors like M&P push the product, provide customer feedback and improvements plans to compete with the competitors, tactically.
All in all, M&P being the distributor caters to the customers and increasing sales, while TECNO Mobiles being the manufacturer provides its expertise regarding designing, developing and production of the product. Thus, a strategic plan involves the general idea of reaching a goal, and the tactical plan governs the execution of that idea.
Express logistics company, M&P has devised several ideas to expand the product outreach of TECNO in retail shops, infant marketplaces and flagship outlets, all across Pakistan. This distribution hub has the potential of elevating TECNO’s marketing strategies with a mutual benefit of gaining a wide customer base.
To meet the demand for intensive technology products, TECNO has strengthened its relationship with various distribution networks. The leading smartphone company TECNO formulates a strategy and M&P carries out the tactical plans to achieve the desired goals. With this implied strategy TECNO has become a torchbearer for its rivals in the domain of marketing.
