Covid-19: Pakistan to showcase garments at digital global expo

LAHORE: While international textile exhibitions have been cancelled due to countries imposing lockdowns to contain the spread of Covid-19, Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA) has decided to participate in the virtual Digital Global Apparel Sourcing Expo to showcase its products to the world market. 

The Digital Global Apparel Sourcing Expo, a one-month long digital apparel programme organised by the International Apparel Federation (IAF) and Foursource, was launched online on July 15, 2020 and will go on till August 14, 2020.

In a joint statement issued here on Monday, PRGMEA Regional Chairman Sohail Sheikh and Chief Coordinator Ijaz Khokhar observed that PRGMEA has become the first trade body from Pakistan to participate on self-finance basis in a digital textile show.

They said that PRGMEA will use the worldwide technological fashion industry platform for B2B matchmaking, as both exporters and importers are reluctant to travel abroad and attend physical trade exhibitions due to Covid-19.

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Ijaz Khokhar, who is also the Regional President of International Apparel Federation (IAF), said that owing to Covid-19 all trade shows have been cancelled which has moved marketing activities to digital exhibitions.

“We are hoping for an encouraging response and all our participants are curious to see the outcome of this experiment,” he added.

The digital exhibition will connect buyers from various countries to more than 15,000 buyers, while engaging retail and large brand buyers, sourcing managers, brand owners, start up labels, designers and buying houses agents globally.

PRGMEA Regional Chairman Sohail A Sheikh said that the international event is an ideal opportunity for forward thinking manufacturers, looking to connect with buyers on a global scale.

Sohail A. Sheikh said due to the Covid-19 pandemic digitalisation has become an important means to explore the world market. 

At the virtual show, companies can display all kinds of garments for men, women and children which offers an opportunity for Pakistan to boost its exports.

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