There seems to have been a marked shift in the way that Pakistani companies are operating. Marketing strategies now have a greater emphasis on branding and brand equity, with grand old companies diversifying their products under a range of brands – developing both economical and luxury categories often in the same stores.
The change is a direct result of changing times over the past decade and a half. As international chains have made their way to Pakistan, imported products have resulted in thriving industries developing around them, and social media culture has altered how consumers perceive products companies are trying to shift from a sales-oriented approach to a market-oriented approach.
With more emphasis on brand building, numerous organizations are transforming their marketing strategies to rejuvenate their products and create a brand image that’s going to last much longer than their products. Brands are developing in a diverse range of industries including automobiles, restaurants, uncooked & cooked food products, apparels & footwear, home appliances, perfumes, and much more. The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
its very true that Marketing strategies have a greater emphasis on branding and brand equity
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