Every five years all over the country federal and provincial governments with the help of police, military personnel and other government functionaries band together to undertake a massive exercise: counting how many people there are in the country and where they live.Â
This constitutionally mandated activity determines some of the most important elements of our Republic. It determines the delimitation for federal and provincial legislatures as well as providing important and useful data that is used across various levels of government to formulate policy and aids an even wider variety of research in the private sector.Â
Yet almost every time this exercise takes place, it is mired in controversy and bad-blood. Profit sets out to explore what this census is, how it is conducted, and what the issues surrounding it are. The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
