Pakistan Aluminium Beverage Cans Limited (PABC) ended the January-March quarter with net sales of Rs4.65 billion, barely 1% higher than the same period last year – but crucially, not lower.
In an environment where Coca-Cola Pakistan and bottler Pepsi-Cola International have posted mid-single-digit volume declines in the domestic market, holding the top line steady amounts to an out-performance. Western soda brands suffered a region-wide 7% sales slide in the first half of 2024 as boycott calls over the Israel–Gaza war spread across Muslim-majority countries, including Pakistan.
PABC’s ability to keep its order book full while its two biggest clients faced headwinds is the clearest sign yet that the can-maker’s diversification strategy is working. The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
