Can Legends tap Pakistan’s untapped sports potential?
This new stadium in Karachi has unveiled the long ignored potential of commercial sports facilities in Pakistan
This is the fastest growing sport in the world. Can it take root in Pakistan?
Legends Arena in Karachi bet big on introducing padel to Pakistan – and the reaction speaks for itself
With the HBLPSL, all is sorted for the Babar Azams of Pakistan. But what about our Messis?
A case study of what could be the potential of football as a league-sport in Pakistan
In women’s cricket, showing up for the match is a victory in itself
The quality of the competition is high, which means women’s cricket is financially feasible. But the experts say it needs initial injections of investment to work
Where will Pakistan cricket be in 75 years?
It's been a tough year for Pakistan cricket. The team reached the finals of both the Asia Cup and the T20 World...
India won’t play cricket in Pakistan. We don’t need them to
The PCB and cricket fans alike want to see India playing on our shores. But despite being iced out, Pakistan cricket has beaten the odds and thrived
PCB faces serious financial losses after cancelled tours
Years in the making, the PCB had done everything to prepare until the unthinkable happened
How the Pakistan Sports Board failed our Olympians and squandered their money
The PSB has failed in its stated mission and is desperately trying to find a scapegoat.
Is the Pakistan Super League a viable business opportunity?
Perhaps it was fitting, perhaps it was ironic. The most expensive team in the fourth edition of the Pakistan Super League (PSL)...
PSL: Good cricket but bad business
The Pakistan Cricket Board (PCB) is said to be raking in somewhere around Rs1.7 billion annually in revenue through its flagship event,...
Unrealised Potential-Decoding PSL Economics
“From a corporate perspective, Pakistan Super League has all the ingredients to become the biggest brand in Pakistan, bigger than any other...