What makes Syed Babar Ali tick

The life story of a man of substance


The second edition of Syed Babar Ali’s autobiography ‘Learning from Others’ is out. This scion of Lahore belonging to an exceptional family of outstanding businessmen has not just stood out in the mercantile context, but left an indelible imprint on industry and business at a national level, apart from facilitating specialized advanced education by founding an ever-expanding world-class university in LUMS. Enormous in itself, his endeavours in the field of education, culture, and conservation and environment are by no means limited to it.

As the title of the book suggests, concluding on Saadi’s verse (‘My companions’ virtues elevated me/ Otherwise I am the same humble creature that I was’), this man of old world charm and grace, portrays himself as a humble, self-effacing man. In the preface, he recounts an incident, where he brusquely brushes aside an interviewer for a documentary on LUMS on how he would want to be remembered: “I don’t want to be remembered”.

Really? In the next breath, he asks a rhetorical question: “Why have I written this autobiography?… The whole purpose of this initiative is not for people to learn about me and what I did, but to see what lessons can be learnt from it. It would give me great satisfaction, if, in the future, somebody were to use it as a case study.”

Much later in the book, discussing family, he mentions his grandson with pride and joy as doting grandfathers the world over do, and with unalloyed pleasure recounts his comment: “I want to be like my grandfather.” 

So take a pinch of salt with ‘not wanting to be remembered’!

A life lived so well

And there is nothing remotely wrong in the desire to be remembered, to survive mortality by living in memory, for without that innate pride and purpose which provides the spur, there would not be any high-achievers.

Actually, for a life lived so well, with accomplishment levels as high as Syed Babar Ali’s, and for 90-plus years no less (To borrow from Hafeez Jullundri’s yeh nisf sadi ka qissa hai do char baras ki baat nahin [This tale spans half a century, not a mere two years or four], the perspective and canvas of the author is spread around a century, give or take a few years), there is every reason to be remembered. Even if the vast business empire that he built under the banner of Packages for some reason doesn’t, LUMS shall ensure that.

Split in neat compartments – spread over 12 chapters, under Parents and Siblings, Education, The Family Business, Packages Limited, Other ventures in industry, Business Learnings, Promotion of Education, WWF Pakistan and WWF International, Marriage and Children and Interaction with Some Politicians – the autobiography narrates the family business from pioneer days, from nearly 70 years before he was born in 1926, his great grandfather’s initiation into business in the walled city of Lahore, his father’s cantonment shops, and army contracts from the late 1850s onwards.

Syed Babar Ali’s father was married into the Faqir family, Faqir Syed Iftikharuddin being his maternal grandfather. With three brothers in Ranjit Singh’s court, with two considered intimate confidants of the Maharaja, the Faqirs were what counted as front rank amongst ‘the Chiefs gentry’ of Lahore. Babar Ali was educated at the exclusive Aitchison College (then really very select, to the extent that when he was done with school and went over to Government College, there were just 120 students), many among the students belonging to the ruling families of the many states dotting then undivided India, sons of Maharaja of Patiala and Nawab of Bahawalpur, among them.

At Aitchison, Harcharan Singh Brar, later the chief minister of the Indian Punjab, was Babar’s best friend, a lifelong friendship that endured till the former’s passing away. Brar was a political animal, a Mahatma Gandhi supporter and an Indian nationalist from his school days, while Babar Ali and his family rooted for Jinnah and were enthusiastic about Pakistan. Despite their poles-apart political leanings, their bond was not affected by either this contradiction or Brar’s being a Sikh.

Outshining the princes

Being the son of ‘a boxwallah’ (in contemptuous colonial parlance, ‘a businessman’, not considered a ‘pucca sahib’) to win recognition from the elite, he had to outperform them as an all-round student, excelling at studies as well as on the sporting field. Babar Ali did both, with the same single-minded zeal that was so apparent in his later years in business. The sporting ‘holy grail’, the ‘full blazer’ a ‘most coveted achievement’ – only awarded to a ‘colour holder’ in at least three disciplines, including cricket, swimming and athletics, with riding thrown in for good measure too, he bagged with distinction.

Of his three elder brothers, Syed Babar Ali adored and idolized Syed Amjad Ali and Syed Wajid Ali. While the former found his calling in public service to the newly independent state, the second was busy in business elsewhere in India before the Partition and in Karachi after that. Being their understudy in business was reinforced by his inquisitive mind to observe and study the operations of various industries in the United States, not to mention a spell of working in Pakistan’s UN delegation under Sir Zafarulla Khan.

Post his graduation from the Michigan University, he had several stints at Harvard – from where he brought the germs of an idea for LUMS.

The book has great anecdotal value for general readers, because of its vast time perspective, detailing events and people from a day and age long bygone and up to the recent times, and also the myriad characters, especially some of the politicians that he had occasion to brush shoulders with. The most interesting of these are his description of Sir Zafarulla, Zulfikar Ali Bhutto and Gen. Pervez Musharraf.

In the preface of the book, Babar Ali wonders at whether it would spawn a case study. Whether it does or doesn’t is a moot point, but the content is valuable enough, in terms of communicating his own experiences on how to make the most of business opportunities – as the one presented to him to set up Packages by a Swedish post-War stalwart of packaging industry Ruben Rausing, an innovator who was not just a friend but a mentor as well.

A fascinating blend of sub-continental social, political and economic history, with illuminating first-hand glimpses of prominent personalities, and of course a wise and shrewd discourse on setting up and successfully running a business, the author must be appreciated for his painstaking efforts at an advanced age to pass on his hard-gained expertise and experiences to posterity. Unfortunately, in our environment, most ‘role model’ kind of people rarely take such time and trouble.



Book Excerpts

The Growth of the Business

‘When my maternal grandfather accompanied the Amir of Afghanistan in India, his son-in-law, my father, got the opportunity to look after the King’s entourage and travelled throughout India with them. This was the big break for my uncle and father, to be recognised by the government in Delhi, and it brought their firm more business with the British Army. Because of their hard work and quality of their service, they soon became the largest contractors to the British Army in India, spread all over the country.’

Father’s Business and Personal Ethics

My father received much respect in the business and political communities of the country… However, despite his standing in the country he still suffered slights from the British: he had a memory of riding in Murree and meeting an Englishman on foot, who stopped him and told him that he had to get down from the horse. He could not tolerate an Indian riding a horse past an Englishman walking on foot! My father carried that scar…

Ruben Rausing’s Personal Relationship with me

From 1955 to 1983, until his death, I visited him in Europe at least once a year and spent half a day with him when there were just the two of us. I benefited from his advice, guidance, and experience.

Ruben Rausing had a profound impact on me. He took me under his wings and encouraged me to go into the milk industry, providing all his contacts to me… He was happy to see Packages making progress. I think what broke his reserve with me was my openness, truthfulness and my anxiety and eagerness to learn. I kept on asking him questions. This is what he himself did: he always asked people questions. He not only became my friend but also my mentor.

He was always sending me ideas in his letters. I remember in one of his letter he wrote, ‘I have seen the statistics; Pakistan has a large number of cattle, most of which are scrap. The world is short of meat. There is gold lying on the ground of Pakistan. Why don’t you pick it up?’

LUMS School of Science and Engineering

In 2005, we felt that with management you can only improve the country in a limited way. However, if you want to make a quantum leap, you have to add value to what the country produces, and that would be through science and engineering…

[In the US] Atiq Raza [one of the most successful Pakistanis] said, ‘You should aim high… try and produce people whom Microsoft and GE would want to hire, not the cement and sugar industry in Pakistan whose needs will automatically be met.’…

At MIT I met a number of professors including Professor Bob Jaffe, senior professor of Physics. Jaffe had verified my credentials from his friend, Professor Hoodbhoy, in Islamabad. He [Jaffe] said, ‘Why don’t you organise a retreat for two days where we can focus on his idea?’…

The advice we received was

  1. We should start from where Harvard and MIT want to be tomorrow, not today.
  2. We should have a School of Science and Engineering with science and engineering without boundaries so that the chemist and the biologist and the mathematician are forced to talk and work together.
  3. We should have a very strong undergraduate programme bringing in students who are strong in basic sciences… Science changes very slowly while technology changes all the time…
  4. Follow the American system, not the European… There were hardly any Nobel Prize winners coming out of Europe. The US, they said, is where new knowledge is being created.

Interaction with Some Politicians

The Quaid-e-Azam:

If there was any legal issue with our contracts, my father would, in important cases, seek Mr Jinnah’s advice as a lawyer… During my holidays, I used to go to Bombay, where I was very well looked after by Bhai Wajid. He offered to introduce me to Mr Jinnah and asked his PA if he could bring me over. The next day, Mr and Miss Jinnah invited us for lunch and I remember a very embarrassing incident. We were served grapefruit, fish, and roast chicken with the skin on. When I tried to carve the chicken, a piece fell on to my lap! I picked it up with my hand and put it on the plate. I looked at Mr Jinnah who pretended that he had not noticed. I can never forget that. He was a generous host.

Malik Ghulam Mohammad:

While serving as Pakistan’s first finance minister Malik Ghulam Mohammad was a regular visitor to our house in Karachi. He once came over to my brothers in an agitated state, saying, ‘If this country is to be saved, do some lobbying and make sure that the Objectives Resolution is not passed.’ This was the resolution that named Pakistan as the Islamic Republic and added all the Islamic clauses – it was passed in 1951. The then Prime Minister, Nawazada Liaquat Ali, had been advised that this Resolution would make him popular! He was from Karnal in UP and was elected from East Pakistan to the National Assembly, so he had no real political base in West Pakistan.

Chaudhry Muhammad Zafarulla Khan:

…He gave away all his wealth to his community three times in his lifetime – and each time started from zero again…

When Chaudhry Sahib was a member of the cabinet, he was very concerned about the future politics of Pakistan and impressed on my brother, Wajid Ali, the need to use his influence with the Quaid, to ensure that the constitution was framed during the Quaid’s lifetime.

Zulfikar Ali Bhutto:

He was a person of many sides. Among his positives, he was very efficient. Any file that went up to him came back within twenty-four hours. He was very hardworking. When he was travelling, he had almost Genghis Khan like arrow riders who would get him the files whether he was in Quetta or wherever; he left nothing pending. He had a very quick disposal system.  

On setting up National Fertilizer Corporation under the ZAB dispensation:

I started my work as chairman of the National Fertilizer Corporation on February 1, 1974, and spent three and a half years in the post. The government was very supportive of what I did…

There was never any interference.

…Zulfikar Ali Bhutto treated me well… I never had a telephone call from him recommending anyone to be given a job or to ask me to purchase materials from a particular source. This is despite the fact that I spent US$500 million of government money on new plants during the nearly four years that I was at NFC and these were big contracts.

Gen Zia-ul-Haq:

The last function that I attended at the President’s House was just before he died. At that time, he had announced elections to democratise Pakistan. Wasim Sajjad was his chairman of the Senate and when I met him, I said, ‘Congratulations, things are opening up.’ He said, ‘I don’t know whether he will hold the elections or not!’ This was one of his closest colleagues!…

Gen Zia was also very anti-shia. During my Shoora days, on the 10th of Moharrum, Ashura Day, I got a call from Bhatti Gate that as soon as the Majlis was over, I should leave for home. The next day, I found out that there had been a mob attack on our Imam Bargah and they had tried to burn it. Our neighbours, who were not shias, came and fought to protect it. A few weeks later one of the senior bureaucrats of Lahore, who was not a shia, called to say that the next morning he had received a call from Gen Zia-ul-Haq to ask what had happened in Lahore. He had told Gen Zia that nine people had died in the unfortunate incidents. Gen Zia said, ‘Only nine!’ In those days Gen Zia had put together a force employed by the government to drag people to the mosques.   

Gen. Pervez Musharraf:

[Oct 29 1999] I told him that I could not come in… I suggested reforms of the police and judiciary, the need to strengthen the civil service and I stressed the necessity of preparation for clean elections.



  1. I always inspired by Syeed Babar Ali. I started my career from his milk business. He is icon in business community

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  3. Syed Babar Ali is icon of Pakistan’s Business Community. All his success based on his hard working, well co-ordination with the team members, His team members achieved all successful goals and became as “Role Model” like Respectable Tariq Hameed Shiekh, and others Dr. F.D. Toor, Rafiuddin Ahmed, Riaz-ul-Hassan Ghouri, etc. We all Packagian are inspired from his broad vision and set-up of new technology in the Packages, Milkpack and other industrial Units. No words to cover-up his social work to reduce the poverty level. We pray for his long life and all his success. With best wishes. Ghulam Mujtaba.

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