Telenor Pakistan shortlists three creative agencies

Two affiliates of Publicis have made the shortlist and are up against a WPP creative agency which is the incumbent

Consumers are looking for reassurance from brands: Kantar study

Shoppers in Pakistan are more price-sensitive than before and are increasingly moving towards online shopping. This finding is part of the first...

China total ad spending will decrease by 2.8pc by 2020: GroupM

By the end of 2020, the total advertising spend in China will exceed RMB 626.2 billion ($90 billion), with the Sleeping Giant...

Google cost per click falls 22pc in 2nd quarter of 2020: reports

SINGAPORE: Advertisers and media agencies that continued spending money on paid digital advertising did so with the lowest costs of media recorded...

Asia Pacific app publishers lost $945m in first quarter of 2020 due to app install fraud

AppsFlyer – a California based SaaS mobile marketing analytics and attribution platform – has concluded that the Asia Pacific (APAC) region is...

Consent management platforms have peaked expectations: Gartner

In the months leading up to the implementation of the General Data Protection Regulation (GDPR), research firms, consultancies, advertising agencies, and media...

Why are advertisers in Pakistan experimenting with influencer marketing?

With influencer marketing, primarily through Instagram, capturing a significant portion of online advertising spending in Pakistan, Profit takes a peak behind the curtain

Survive or Thrive – how CPG companies adapted to C19 lockdown

After the C19 lockdown went into place across Pakistan - including KLI - businesses that depended on brick & mortar locations as a footfall and revenue source had to make a decision - adapt or die? Profit spoke to seven leaders in the CPG space to understand what they did to survive or thrive.

The law of unintended consequences: when GDPR increased Google’s market concentration

The digital privacy legislation that was meant to afford user protections in the digital sphere is believed to have played a central role in growing the monopolistic hold of Google on the advertising ecosystem, argues a new paper from Geradin Partners

Online ad growth seen slowing in 2021 to levels since dotcom bubble burst

AGENCIES: Global advertising spend is expected to grow 4.6pc in 2019, a dip from previous estimates, with internet advertising seen...

State Life Insurance endorses education for boys, marriage for girls

State Life Insurance, a government-owned life insurance company that is the largest insurance provider nationally, has employed all cultural stereotypes in an advertisement for...

The next phase of the milk wars

Engro Foods and Nestlé Pakistan have been engaged for years in a stiff competition for a share of the Pakistani consumer’s wallet, but the hard part is yet to come

WPP to spend almost $400 million to reboot world’s biggest ad group

WPP added that full-year organic net sales were likely to be down by 0.5 percent this year, an improvement on the 1 percent drop it predicted in October, after trading stabilized