Covid-19: Pakistani advertisers expected to cut spending on ATL, BTL, digital mediums by $55m in FY21

KARACHI: Ever since the world went into lockdown to flatten the curve, National Aeronautics and Space Administration (NASA) satellites noted that the...

How on earth are Sarya manufacturers consistently coming up with great ads? And why all of a sudden now?

The latest DVC from Amreli attempts to create an emotional connection between strength of character and the reliability of its product

How a 30 year old became a media tycoon

Deep into the winding, messy streets of a Lahore township, on one end of a broken road stands a building...

Active social media users in Pakistan grow by 5.7%: Report

As of January 2019, the total number of active social media users was recorded at 37 million and active social media users as a percentage of the population were 18%

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Why content is king for Propergaanda

When one thinks about hard hitting topics such as social issues and politics, one does not imagine a huge Gaanda aka a...

Pakistan moves to tax US advertising space on digital giants Google, Facebook

ISLAMABAD: Pakistan has proposed 5% tax on digital revenues, hitting US tech giants like Google, Amazon and Facebook, while also moving to bring...

Is OLX feeling hot under the collar?

It’s an exciting time to be in Pakistan. We are seeing it in the numbers, in the growth we are getting, and...

Can ‘Bothie’ do for Nokia what ‘Selfie Expert’ did for Oppo?

With the tagline ‘Be less Selfie, be more Bothie’, Nokia launched its new line of smartphones with Nokia 8 last month. The...

Star-studded premieres of “Peek Freans presents Gluco Allahyar and the Legend of Markhor” held in Lahore and Karachi

KARACHI: Star-studded premieres of “Peek Freans presents Gluco Allahyar and the Legend of Markhor”, the latest animation movie by ARY Films and 3rd...

Cigarette manufacturer Philip Morris International decides to quit selling cigarettes

KARACHI: Global tobacco giant Philip Morris International (PMI) announced its new year's resolution to give up cigarette. In an unusual move, the tobacco company...

CarFirst: Reinventing the used car trade through technology and infrastructure creation

With online traction gaining strength in almost every segment of the economy, the buying as well as selling of cars have also...

“Buzz” from Buzzfeed fades, as Mashable searches for emergency buyer

NEW YORK: BuzzFeed has given up on going public for now and Mashable is looking for an emergency buyer. The honeymoon period looks to be...

Growing bigger and bigger

One day at school in the early 2000s we were ushered to the library hall for ‘TV time’. Most students assumed it...

Investment in electronic media to surpass $5b in FY 2016-17

There has been a cumulative investment of approximately $4b in the electronic media industry in Pakistan. According to official estimates, electronic media sector has generated...