Turkish giant Arçelik eyes further expansion in Pakistan

The chief technology officer of Arçelik, the largest Turkish enterprise, visited Pakistan on an official visit from 14th to 16th of May, 2019.

During this three-day tour, Arçelik CTO Oguzhan Ozturk held meetings with the corporate leaders and operational teams of Dawlance – the market-leader in Pakistan’s home-appliances industry.

Arçelik is the third-largest manufacturer in Europe, while Dawlance is its fully-owned subsidiary in Pakistan that produces the most reliable electronics and appliances for the consumers.

Ozturk also visited the home-appliance market and toured the Dawlance manufacturing facilities in Karachi and Hyderabad. The purpose of his visit was primarily to make a first-hand assessment of the progress made by Dawlance, with continued investments in innovative product-development and modernization of its manufacturing facilities in Pakistan.

Ozturk commented, “Since acquiring Dawlance in 2016, Arçelik has invested more than 36 million euros in its Pakistani subsidiary with an aim to improve productivity through research and development of new products, in accordance with the evolving needs of this growing market. More investments are being made in product designing and design facilities too, while new equipment and machinery are being deployed to further expand the wide range of Dawlance products. Additional capital of 16 million euros is expected to be injected within the current calendar year.”

He further stressed on the need to enhance technical collaboration between Dawlance plant in Pakistan and Arçelik plants in Turkey, Russia, Romania, Thailand and South Africa. The Dawlance team was also assured that in the coming days, Arçelik will further increase the pace of transferring technical know-how and expertise to the engineering team at Dawlance.

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