A few months ago, a new current affairs television channel hit Pakistan’s airwaves. By all estimations this wasn’t a big deal. Pakistan’s media is a bloated, ungainly, over-saturated behemoth running simply on its own inertia. New news channels being launched and old ones shutting down is an everyday occurrence.
What is often interesting, however, is who the owners of these channels are. Just take a look at the case of Suno TV, the brand new channel in question. Suno’s launch was accompanied by a significant marketing campaign. A drive around Lahore would show that the channel had spent a pretty penny on plastering their logo on any billboard and street light available. Among their roster they boasted a number of well-known analysts, journalists, and TV talking-heads that are household names.
What was more interesting was the channel’s initial test run. Before going live on air, channels air stock footage on loop to test the running efficiency of their broadcast. In this phase, the stock footage Suno TV was running were ads for Blue World City — a real estate development project in Chakri on the outskirts of Islamabad.
It could perhaps turn out to be successful.
Illegal housing societies is the biggest business in Pakistan. From Pakistan Army to Malik Riaz, everyone is milking the cow and making billions from real estate. The only people who are suffering are the common folks who invest in land in the hopes of getting rich and get scammed. #dhavalley #blueworldcity #leparisgujranwala #dhakarachi
I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post.
Took you 2 people to write 3 paragraphs?
To read the rest of the article, you have to pay them.
It might perhaps succeed in the end.
Something informative to read. Thanks for sharing