Murree Brewery Company Ltd has posted the strongest year in its 165‑year history, crossing the psychological mark of $100 million in annual revenue for the first time on the back of stronger volumes, selective price increases and firmer margins. The Rawalpindi‑based beverages maker reported net revenue of Rs28.6 billion for the year ended 30 June 2025, up 20.0% from Rs23.8 billion last year. Net profit rose 24.4% to Rs3.3 billion, as gross margins widened and finance income stayed elevated.
Murree’s top line translates to roughly $102 million, nudging the company over the nine‑figure threshold since Pakistan’s inflationary cycle began to reprice consumer goods in rupee terms.
The result is notable not merely for the absolute figure, but for where the growth came from at a time when households have been cautious with discretionary purchases. Murree expanded gross profit by 31.3%, to Rs7.4 billion, lifting the gross margin to 25.8% from 23.6% a year ago. Operating profit rose 32.6% to Rs4.5 billion, with the operating margin improving to 15.9% from 14.4%. Net margin edged up to 11.4% from 11.0%. Management held selling and administrative costs in check relative to sales while benefitting from scale in manufacturing and distribution. The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
