Hum Network — the name most Pakistanis associate with unforgettable dramas like Humsafar and Zindagi Gulzar Hai.
But what if I told you that today, Hum is not just a TV channel — it is Pakistan’s third largest digital empire on YouTube, with 51 million subscribers and 46 billion views?
In this video, we explore:
● How Hum Network turned YouTube into a multi-billion rupee revenue stream
● The rise of digital subscriptions and why YouTube is now a core pillar of their business
● The bold move of acquiring Ten Sports and what it means for their future
● The risks: algorithm dependency, geopolitical shocks, and over-reliance on advertising
● And the big question — can a local OTT platform ever challenge YouTube in Pakistan?
Hum Network’s journey is not just about television — it is about digital dominance, global reach, and the future of Pakistan’s media industry.
👉 Watch till the end to discover how a company that started with a single drama channel in 2005 is now reshaping the future of entertainment.
