For many, the name Liven Pharmaceuticals will be new. The company came into existence less than a decade ago and has only recently been listed on the stock exchange. Liven was established by a group of sponsors who wanted to create a pharmaceutical company providing health and medication solutions. The company name “Liven” was a play on the word living.
But Liven’s roots can be traced farther back. The company’s origin story goes all the way back to the early 1990s when a company called Merchant’s Glass began manufacturing medical ampoules which are used to package certain medication and medical products.
Liven was going to be the next stage of evolution for the company as it was going to address the patient needs by producing high quality medicines, biologicals and Active Pharmaceutical Ingredients (APIs). The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
