In Pakistan’s cutthroat telecom arena, where monthly revenues per user barely scrape past a dollar, PTCL has just played its ace. The company’s acquisition of Telenor Pakistan for a bargain basement Rs. 108 billion, less than one times annual sales, isn’t just another merger. It’s a blueprint for resurrection.With the recently announced Pakistan Telecommunication Authority’s (PTA) approval, PTCL’s fortunes are likely to change.Â
When Etisalat acquired 26% of PTCL in 2006, the implied valuation touched USD 10 billion. Today, the entire company trades at USD 707 million. But Chase Securities analyst Yousuf M Farooq sees this as the turning point, projecting a 58% surge to Rs.62 per share. The audacious target: reclaiming a USD 5 billion valuation.Â
The transformation story begins with understanding how far PTCL has fallen. In 2004, the company generated USD 500 million in profits with ARPU hovering around USD 6 monthly. The telecom giant commanded respect, wielded pricing power, and dominated Pakistan’s communications infrastructure. Two decades later, that same company struggles with single digit margins, faces ARPU below USD 1.10, and watches competitors erode its market share quarter after quarter. The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
