The legend of Inam Akbar and the truth behind his Midas touch
The story of how one man turned an entire country’s news media industry into his personal playing ground.
Why are advertisers in Pakistan experimenting with influencer marketing?
With influencer marketing, primarily through Instagram, capturing a significant portion of online advertising spending in Pakistan, Profit takes a peak behind the curtain
Survive or Thrive – how CPG companies adapted to C19 lockdown
After the C19 lockdown went into place across Pakistan - including KLI - businesses that depended on brick & mortar locations as a footfall and revenue source had to make a decision - adapt or die? Profit spoke to seven leaders in the CPG space to understand what they did to survive or thrive.
The law of unintended consequences: when GDPR increased Google’s market concentration
The digital privacy legislation that was meant to afford user protections in the digital sphere is believed to have played a central role in growing the monopolistic hold of Google on the advertising ecosystem, argues a new paper from Geradin Partners
The next phase of the milk wars
Engro Foods and Nestlé Pakistan have been engaged for years in a stiff competition for a share of the Pakistani consumer’s wallet, but the hard part is yet to come