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    State Life Insurance endorses education for boys, marriage for girls

    State Life Insurance, a government-owned life insurance company that is the largest insurance provider nationally, has employed all cultural stereotypes in an advertisement for...

    The next phase of the milk wars

    Engro Foods and Nestlé Pakistan have been engaged for years in a stiff competition for a share of the Pakistani consumer’s wallet, but the hard part is yet to come

    Only 37pc of eCommerce professionals optimise product detail pages: GroupM

    On an eCommerce site, the product detail page (PDP) drives conversion, with GroupM research laying out important changes to the value of...

    74pc of digital video ad spending in APAC is through mobile: PubMatic

    Compared to the rest of the world, the Asia Pacific (APAC) region commands the lead with 74 percent of all video spending...
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