Stile invests Rs1.25bn, introduces European technology tiles


KARACHI: With an investment of Rs1.25 billion in research and its production plant, Shabbir Tiles and Ceramics has now introduced the surface finish tiles with the quality that matches international standards for the first time in Pakistan, said a press release here on Saturday.

Shabbir Tiles CEO Masood Jaffery said demand of building materials particularly tiles is growing and the company has invested in expansion and up gradation to cater the market gap.

Plant and machineries have already been modernised in phase 1, while the second phase to support product development and accommodate custom preferences is underway.

“Now, the consumers in Pakistan will have access to quality surface finish tiles like metallic surface finish, granilia surface finish and anti-slip matt surface finish on some of the beautiful designs in this product range,” he added.

These durable scratch resistant tiles are an ideal fit for Pakistani market with rough and harder surface than ordinary porcelain matt surface, read the press release.

The company is manufacturing porcelain and ceramic tiles of international quality in different sizes and colors, employing the latest technology and state-of-the-art machinery imported from Italy.

Recently, Centro Ceramico in Italy certified Stile products being manufactured according to highest international quality standards.

The STCL plants, based in Karachi, incorporate the latest European technologies and techniques to manufacture high class products that conform to European standards, read the press release.

Jaffery further added that the industry needs government’s support in reducing the energy and input costs, and also in form of duties and taxes on imported tiles to save precious foreign exchange and enable tile exports to neighboring countries.

“We hope that with the support of the government we can contribute more revenue to the national kitty by not only enhancing our local customer base but exploring international markets for export,” he concluded.