In 2025, Pakistanis are searching online not just for goals and game scores, but for financial knowledge, tech platforms, drama episodes, and modern tools to navigate a rapidly evolving economy. On the surface, the trends look familiar: cricket dominates, TV dramas remain a national pastime, technology and social media continue to eat up attention.
But look closer and a different pattern emerges. What paints a clear picture isn’t just the volume of searches — it’s what people are searching for: from cricket leagues to specific drama serials, from “how to invest in the stock market” to “how to apply for a credit card,” from “how to invest in crypto” to AI platforms, and yes, even “how to unsend Instagram messages.” These queries tell a story of passion, aspiration, and digital adoption — and they offer a window into how interest and intent are shaping Pakistan’s cultural and economic direction today.
According to a press release by Google, cricket continues to lead Pakistan’s search trends for another year, with major matchups and tournaments dominating online curiosity. Fans actively searched for fixtures like Pakistan’s matches against South Africa, India and New Zealand. Among major tournaments, Pakistan’s homegrown HBL Pakistan Super League remained the most popular tournament alongside “Asia Cup and ICC Champions Trophy, which Pakistan hosted this year. The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
