Why did Z2C Limited invest $2.7 million into Walee?

The investment comes less than a month before the launch of INCA by GroupM

If you can’t build it, buy it. In what has been the most obvious chess move within the $2 billion advertising and media industry in Pakistan, Z2C Limited has made – what insiders refer to as – a significant investment into Walee, an influencer marketing ecosystem.

“Since 2019, advertisers and agencies in the region have relied on the Walee ecosystem to advance influencer marketing campaigns and utilize social listening tools,” said Ahsan Tahir, co-founder of Walee. “This equity financing from Z2C comes as Walee scales to meet strong demand in the region pertaining to influencer search, campaign management & measurement.”

The decision came less than a month after the Z2C Limited owned media agency Brainchild Communications Pakistan (BCP) – which has a nonownership agreement with the Publicis Groupe to use the Starcom and MediaVest trademarks – signed a partnership agreement to exclusively distribute Walee Enterprise, an AI-enabled consumer intelligence (AICI) marketing technology (MarTech) platform.

 

Note: Access to the full article is limited to paid subscribers only. If you are already a paid subscriber, please here. Otherwise, you can choose to purchase a subscription package below for as low as Rs 275/month:

Article continues after this advertisement

Choose Your Subscription Plan

Note: Access to the full article is limited to paid subscribers only. If you are already a paid subscriber, please Otherwise, you can choose to purchase a subscription package below for as low as Rs 275/month:

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Popular Posts