At-Tahur Ltd, the Lahore-based dairy and food company behind the Prema brand, has moved from a subdued 2025 to a noticeably stronger start to 2026. Its latest numbers show that while the last financial year was largely about defending margins in the face of stagnant revenue, the new year has opened with a clear acceleration in sales.
For the year ended June 2025 (FY25), At-Tahur’s net sales in rupee terms were almost unchanged. The company booked net sales of about Rs10.7 billion versus Rs10.6 billion in FY24, a rise of only around 1%. When broken down into “revenue from contracts with customers” and various fair value gains, the picture is even flatter: a news report based on the audited accounts notes that revenue from customers actually fell about 3.3%, and that the modest overall increase in the top line came from gains on milk and livestock measured at fair value. The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
