Bytedance names Shuttlerock creative partner for TikTok

In an effort to help brand marketers produce high-quality video ads for the TikTok audience, Bytedance has named Shuttlerock as an official...

Asia Pacific app publishers lost $945m in first quarter of 2020 due to app install fraud

AppsFlyer – a California based SaaS mobile marketing analytics and attribution platform – has concluded that the Asia Pacific (APAC) region is...

China total ad spending will decrease by 2.8pc by 2020: GroupM

By the end of 2020, the total advertising spend in China will exceed RMB 626.2 billion ($90 billion), with the Sleeping Giant...

State Life Insurance endorses education for boys, marriage for girls

State Life Insurance, a government-owned life insurance company that is the largest insurance provider nationally, has employed all cultural stereotypes in an advertisement for...