Marketing Pakistan
Marketing Association of Pakistan (MAP) will hold the Sixth Marketing Conference in Lahore on 13th-14th March, under the title of MARCON ’17,...
Active social media users in Pakistan grow by 5.7%: Report
As of January 2019, the total number of active social media users was recorded at 37 million and active social media users as a percentage of the population were 18%
Jazz partners up with Saavn to provide free music streaming
Jazz, Pakistan’s largest telecom service provider has partnered with New York-based Saavn, South Asia’s leading audio entertainment streaming platform, to provide its...
How on earth are Sarya manufacturers consistently coming up with great ads? And why all of a sudden now?
The latest DVC from Amreli attempts to create an emotional connection between strength of character and the reliability of its product
55 companies to be conferred CSR Awards on Jan 19
ISLAMABAD: Pakistan's 55 most prestigious companies with a significant contribution for social development through different remarkable projects and activities will be given awards...
Raiding the sports league market
Since independence, Kabaddi is the only game that has kept Pakistan in the top ranks of the international ecosystem of sports. And...
Phonemakers vying to displace Samsung as World’s No.2 smartphone maker
Phone makers are looking to fill a gap in the market left by Samsung, which is still recovering after a costly recall...
How does GroupM plan to solve its talent retention challenges?
A culture that values acquisition over retention, across all industries, eventually translates to weak initiatives towards its human capital as well
Thinking outside the wrapper: How local brands like Candi can compete with Lotus
The local versions at times taste pretty much the same as their expensive, imported, counterparts. So why aren’t they creating ripples?
Cigarette manufacturer Philip Morris International decides to quit selling cigarettes
KARACHI: Global tobacco giant Philip Morris International (PMI) announced its new year's resolution to give up cigarette.
In an unusual move, the tobacco company...
Serena hosts Bosnian cultural evening fundraiser
Serena Hotels under its cultural diplomacy initiative arranged a Bosnian cultural evening featuring musical performances by the Bosnian sibling duo Jasmina and...
Why content is king for Propergaanda
When one thinks about hard hitting topics such as social issues and politics, one does not imagine a huge Gaanda aka a...
How a 30 year old became a media tycoon
Deep into the winding, messy streets of a Lahore township, on one end of a broken road stands a building five stories...
Mobile TV app TAPMAD TV launched in Pakistan
The launch ceremony of Mobile TV app “TAPMAD TV” was held at the Alliance Francaise, Karachi and hosted by Ayesha Omer. The...
In Ads We Trust
The global ad market is reeling with notable boost each year and it appears the trend is even better in Pakistan, with...