Thinking outside the wrapper: How local brands like Candi can compete with Lotus
The local versions at times taste pretty much the same as their expensive, imported, counterparts. So why aren’t they creating ripples?
“Buzz” from Buzzfeed fades, as Mashable searches for emergency buyer
NEW YORK: BuzzFeed has given up on going public for now and Mashable is looking for an emergency buyer. The honeymoon period looks to be...
Phonemakers vying to displace Samsung as World’s No.2 smartphone maker
Phone makers are looking to fill a gap in the market left by Samsung, which is still recovering after a costly recall...
Cigarette manufacturer Philip Morris International decides to quit selling cigarettes
KARACHI: Global tobacco giant Philip Morris International (PMI) announced its new year's resolution to give up cigarette.
In an unusual move, the tobacco company...
Star-studded premieres of “Peek Freans presents Gluco Allahyar and the Legend of Markhor” held in Lahore and Karachi
KARACHI: Star-studded premieres of “Peek Freans presents Gluco Allahyar and the Legend of Markhor”, the latest animation movie by ARY Films and 3rd...
Why content is king for Propergaanda
When one thinks about hard hitting topics such as social issues and politics, one does not imagine a huge Gaanda aka a...
In Ads We Trust
The global ad market is reeling with notable boost each year and it appears the trend is even better in Pakistan, with...
Active social media users in Pakistan grow by 5.7%: Report
As of January 2019, the total number of active social media users was recorded at 37 million and active social media users as a percentage of the population were 18%
Mobile TV app TAPMAD TV launched in Pakistan
The launch ceremony of Mobile TV app “TAPMAD TV” was held at the Alliance Francaise, Karachi and hosted by Ayesha Omer. The...
RadioScore gauging radio audience
When Raza Rehman Khan started his career at Nestle back in 2007, he was unaware that during his stint there he would...
Growing bigger and bigger
One day at school in the early 2000s we were ushered to the library hall for ‘TV time’. Most students assumed it...
Dar assures complete facilitation to TV channels’ owners
The Finance Minister Ishaq Dar on Monday assured a delegation of the Pakistan Broadcasters Association (PBA) that their tax proposals would be...
Pakistan moves to tax US advertising space on digital giants Google, Facebook
ISLAMABAD: Pakistan has proposed 5% tax on digital revenues, hitting US tech giants like Google, Amazon and Facebook, while also moving to bring...
PAS Awards 2017 honor leading marketing & advertising campaigns of the year
The 7th PAS (Pakistan Advertisers Society) awards 2017 were held at the Karachi Expo center on Saturday, 15th April. PAS Awards competition,...
Dunya Group backs away from the dumpster fire that is WorldCall
Rumours that WorldCall Telecom’s majority shareholder Oman Telecommunications Company is looking to sell its stake in the company have been swirling since...