It happened quietly and without warning. Early on the 22nd of May, a small team of law enforcement officials dispatched by the ministry of interior sealed the offices of a seemingly little known company called Medialogic. And as the offices were locked up, Pakistan’s entire advertising and broadcast industries went blind.
Medialogic is (was?) the only provider of television ratings in Pakistan. In the one week since they were unceremoniously banned television ratings have disappeared in the country entirely, leaving television channels and advertisers with no way of knowing which shows are getting the largest audience and most views.
In a brief notification issued on the 22nd of May, the ministry of interior requested that the functioning of Medialogic be ‘halted’ over allegations of “anti-state activities” that were supposedly a threat to national security.
The government has not specified what these anti-state activities were. Both the interior and information ministries have failed to respond to repeated requests for comments on the issue. The overwhelming response from within the industry, however, is that old links between Medialogic’s founder and former CEO Salman Danish and former prime minister Imran Khan became the cause. The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
This writer of this story is a Niazi. That is why he has not told the whole truth. CEO MediaLogic, Salman Danish, is (was) a stinky youthia. Since MediaLogic had monopoly over ratings, and there was no other competitor, he would do with the rating anything he wanted. There was a huge conflict of interest here: Salman was committed to pti’s cause. So, he would reduce the ratings of channels critical of Imran Niazi while increase the ratings of channels doing false propaganda against the govt and the army. This is rigging and fraud 101. So, firstly, the manipulated ratings of MediaLogic were damaging the channels critical of Imran Niazi. Secondly, it is responsible for 9th May incidents for it helped the media channels spread the hatred-based propaganda against state institutions.
with that reason army chief office should be raided for being a Nooni. the commentar is clearly a Gaandoo.
Story is really disappointing about Tv ratings in Pakistan.
It covers the sealing of Medialogic in Pakistan and the mysterious reasons behind it, highlighting this sudden change in the media and advertising industry. The real reasons behind the incident attract more attention, as the allegations of “anti-state activities” made by the Ministry of Internal Affairs are not clear. Such events can raise society’s sensitivity to such critical issues by bringing the issues of media and freedom of expression into discussion.
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The mystery and uncertainty surrounding this event are causing serious concerns in the Pakistani media sector. With the closure of Medialogic, television ratings have disappeared, leading to a chaotic situation in the industry. The government’s failure to provide a clear explanation regarding the allegations of “anti-state activities” raises questions about transparency and media freedom. The reference to Salman Danish’s past connections suggests that a deeper investigation into the matter is necessary. This situation brings along many questions about the future of the Pakistani media industry.