Pakistan’s car market has become used to “launch hype”, but the early response to the Jaecoo J7 appears to be translating into something more tangible: bookings at a scale that can materially move earnings for the listed members of the Nishat Group.
NexGen Auto, the Nishat-backed venture that has partnered with China’s Chery Automobile, announced the arrival of the Jaecoo and Omoda marques in October 2025. The Jaecoo J7 was introduced at Rs9.99 million, before being revised to Rs10.5 million effective 1 December 2025. That pricing matters, because it places the model squarely in the heart of the rapidly expanding SUV/crossover battleground – expensive enough to signal “premium”, but not so expensive that it becomes a niche import-like indulgence.
In its first month, the company cited 3,000 units booked – the highest first-month Jaecoo booking volume in any country, based on an official newspaper advertisement. Put simply, the pre-booking phase has functioned as a market test, and consumers appear to have answered loudly. The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
