Jaecoo launch expected to significantly boost Nishat Group earnings

Pakistan’s car market has become used to “launch hype”, but the early response to the Jaecoo J7 appears to be translating into something more tangible: bookings at a scale that can materially move earnings for the listed members of the Nishat Group.

NexGen Auto, the Nishat-backed venture that has partnered with China’s Chery Automobile, announced the arrival of the Jaecoo and Omoda marques in October 2025. The Jaecoo J7 was introduced at Rs9.99 million, before being revised to Rs10.5 million effective 1 December 2025. That pricing matters, because it places the model squarely in the heart of the rapidly expanding SUV/crossover battleground – expensive enough to signal “premium”, but not so expensive that it becomes a niche import-like indulgence.

In its first month, the company cited 3,000 units booked – the highest first-month Jaecoo booking volume in any country, based on an official newspaper advertisement. Put simply, the pre-booking phase has functioned as a market test, and consumers appear to have answered loudly.