The whitespace in the $2 billion advertising industry of Pakistan

The urge to create relatively demanded goods along with services is the most challenging task out there.

The smog will worsen. It doesn’t have to

We are not condemned to live in this hell forever. Measures can and must be taken

Between Dar and Atif, there is a field; I will meet you there

Treat your Ferrero Rochers the way you do your oil imports. Let them be imported indiscriminately and forget this categorisation of essential...

Risk of restrictions looms large over troubled retail sector

Elevated inflation and the ongoing economic crisis in Pakistan appear to have badly hit consumers and businesses alike. After experiencing several economic...

Beware of Bancassurance

Bank staff prey on the vulnerable, who just want to park their funds in a safe investment product, and only later find out that they are underwater
Importers

Import tariffs as implicit (and powerful) export taxes

If you thought import duties were taxes on imports, you’re only half right. They are also, implicitly, and powerfully, taxes on exports.  In...

The Pakistani meme that shook the world

On August of 1st, Muhammad Asif Raza went live on Facebook, as he sat with both new best friend Salman Ahmad Naqsh...

Governance system for local governments – Part 2

Within the political dimension, the provincial governments should devolve the following functions completely to the local governments: one, school education up to...

An annoying blend of oddities!

Commercial business activity, encompassing all economic and monetary pursuits, from delivering a newspaper to managing a multimillion rupee company in Pakistan, is...

Defining Sethism

Besides the well-understood issues of capital constraints, budget deficits and lack of planning, the economy is chained by Sethism

Rebuild Karachi

The city’s decline may have much to do with a lack of political ownership, but the situation cannot be allowed to continue. The way out is for the business community to step up with a common agenda

Dissenting note: Here is what the government might be thinking 

The criticism around the government's recently unveiled IT Export Policy is premature, primarily because there is a lack of information. The 18-page...

Why Fauji Meat is the smartest decision made by the Fauji group in decades

The worst way to think about a profitable investment strategy – whether it be as an individual investor or as a CEO...

Provincial subjects and their discontents

For all of the good it has done, the 18th amendment has not been properly utilized and implemented by the provinces, particularly in the case of taxation and labour welfare

Creativity can be a brand’s greatest asset. Here is how to wield it

Kantar research has shown Pakistani audiences want to see certain themes in their adverts. Here are some of the takeaways