Fizz-Shizza at the PSX and saving Babar Azam
Fizz-Shizza memes were everywhere as the great Pakistani meme-factory chugged along in response to the incredible drama, even as the economy and businesses maintained...
Reform! What, why and for who?
Pakistan was made with a commitment to democracy and development but soon after the founding generation succumbed to greed and politically expediency to accommodate...
Creativity can be a brand’s greatest asset. Here is how to wield it
Kantar research has shown Pakistani audiences want to see certain themes in their adverts. Here are some of the takeaways
Coping with the ‘overvalued’ exchange rate dilemma
Exchange rate management is considered as one of the most critical aspects of economic policymaking, particularly in countries that are vulnerable to balance of...
Financial inclusion and chair politics – this week in Pakistan’s business and economics twitterverse
Once again i am beating the old drum about having financial inclusion for women. It is a tiring proposition to bring it up again and...
Planning Integration
Last week’s announcement of Pakistan inaugurating a steering committee dedicated to integrated energy planning (IEP) – with the US support – is both a...
Asking the wrong questions
Where is the dollar headed to? Should I buy a car now before it gets expensive? Is the economy out of the woods? Will...
Home sweet home
As the world changes, it pivots and zooms into our homes, which now play a much bigger role in our lives.
No better time than now, to move back!
I moved back to Lahore close to the end of 2015, with a heavy heart, worried about the lack of attractive digital-business opportunities. I...
How (not) to induce market failure
Once in surplus, pricing structures of no economic sense mean there is now a shortage.
Explainer: Pakistan’s twin deficits and how can they be contained?
A vicious cycle leads to these “twin deficits” which is an increase in consumption of imports, reduction in savings and an increase in foreign capital injection single-handedly deteriorates the current account balance
Between a school and an ice-cream shop
How much does waiting in an air conditioned car cost when picking up your kids from school, and is there a better option?
Why a Master Data Management project is the way to go
If we can protect our data and do this right, everyone from businesses to govt departments will win
The volatility premium
Compensating for the risk of doing business in Pakistan
Too much growth?
Policymakers have done little to try and prevent Pakistan’s economy from overheating


















