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Marketing & Advertising

    Ad frauds cost Japan advertisers $38.5m in 1st half of 2020: Spider Labs

    SINGAPORE: During the peak of the Covid-19 lockdowns in Japan, during April and May 2020, ad fraud activity slowed down according to...

    Mindshare wins media mandate for Airlift

    Following an intense pitch process that commenced in August 2021, Mindshare Pakistan has been entrusted as the lead Media Buying agency for...

    Pakistan wins five Cannes Lions in 2019

    --Two Silver Lions and three Bronze Lions were won across four different disciplines: Design, Craft, PR, and Media CANNES: At the world’s...

    Eliminate all media upfronts for 2021: Gary Vaynerchuk

    The outspoken founder of VaynerMedia urged marketers, particularly those at CPG companies, to limit or eliminate upfront media commitments due to the uncertainty around the ability to supply demand
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