Is Bol TV guilty or only a victim of media politics?
KARACHI: In three separate lawsuits filed with the Sindh High Court, Labaik Pvt Limited is being sued for a collective $16 million...
JOYY Inc’s TikTok like app in Pakistan aims to capture $100m digital advertising market
ISLAMABAD: JOYY Inc, a leading global video-based social media platform, is looking to expand into the Pakistan market after a surge in...
BBDO Pakistan ranked among top five agencies in Asia
In a first, the services of BBDO Pakistan have been recognised at the Cannes Lions Global Creativity Index. Ranked among the top...
Bytedance names Jack of Digital as TikTok reseller in Pakistan
Digital advertising products under the video-sharing social networking service will now be sold by Jack of Digital in Pakistan, consisting of reservation ads, the branded hashtag challenge, auction ads, and more
GroupM names Ali Khan-Bajauri managing director for Maxus in Pakistan
With three decades of marketing experience across Nestle, Mars, Engro, and other reputable CPG companies, GroupM hopes the business growth specialist will help the Maxus grow client acquisition, retention, and profitability
Telenor retains Ogilvy as its creative agency in Pakistan, hands boutique agency deal to IAL Saatchi & Saatchi
The WPP owned creative agency has retained the telecommunications business for the fourth year in a row and has demonstrated a track record of creative effectiveness
Pakistan wins five Cannes Lions in 2019
--Two Silver Lions and three Bronze Lions were won across four different disciplines: Design, Craft, PR, and Media
CANNES: At the world’s...
Meiji’s brand activation at the Karachi Eat Festival causes storm on social media
In a recent post on Facebook, a user posted pictures of Meiji's brand activation activity held this Sunday, January 13 at the...
Foodpanda Pakistan shortlists three agencies for media strategy development
The mobile food delivery marketplace will select the winning media agency on Monday
Ad frauds cost Japan advertisers $38.5m in 1st half of 2020: Spider Labs
SINGAPORE: During the peak of the Covid-19 lockdowns in Japan, during April and May 2020, ad fraud activity slowed down according to...
Despite losing constantly, Lahore Qalandars is gunning to be ‘the’ Pakistani brand, if the PCB will let it
The Rana brothers are hoping to turn Lahore Qalandars into the Pakistani Manchester United and a symbol of the country. But LQ’s often brilliant marketing is dogged by its horrific performance in the field.
Pakistan to host ‘AdAsia – Asian Advertising Congress’ this year
In a logo unveiling ceremony held at Faletti’s Hotel Lahore, on Sunday, it was revealed that AdAsia 2019 —Asian Advertising Congress is...
Media buying is the least important strategic capability for CMOs: Gartner survey
SINGAPORE: Only 12 per cent of Chief Marketing Officers (CMOs) cited media buying and placement as a vital strategic capability, making it...
Why digital media agencies are reluctant to join the PBA digital media wing
The Pakistan Broadcasters Association announced the formation of a digital media wing that they claim will represent the business interests of digital publishers, apps, and digital advertising agencies. Advertising agencies are sceptical about the initiative.
Take your love to Paris with Shell Pakistan
Are you waiting to surprise your significant other with a vacation but short on budget? How about taking him/her to Paris, the...