How a 30 year old became a media tycoon
Deep into the winding, messy streets of a Lahore township, on one end of a broken road stands a building five stories...
Buzzfeed, Huffpost setback by new wave of lay-offs
Over at HuffPost, about 10 percent of journalists left editorial staff this week or about 20 people in total
Pakistan to host ‘AdAsia – Asian Advertising Congress’ this year
In a logo unveiling ceremony held at Faletti’s Hotel Lahore, on Sunday, it was revealed that AdAsia 2019 —Asian Advertising Congress is...
State Life Insurance endorses education for boys, marriage for girls
State Life Insurance, a government-owned life insurance company that is the largest insurance provider nationally, has employed all cultural stereotypes in an advertisement for...
WPP to spend almost $400 million to reboot world’s biggest ad group
WPP added that full-year organic net sales were likely to be down by 0.5 percent this year, an improvement on the 1 percent drop it predicted in October, after trading stabilized
Spotify launches in the Middle East and North Africa
Before the launch in the Middle East and North Africa, Spotify’s music streaming services were available in 65 markets, according to its website
TCL Pakistan gearing up to widen presence in Pakistan: Report
A recent survey conducted by TCL Pakistan in conjunction with GFK revealed Pakistan’s yearly demand for TV sets was 1.2 million, of which 18 percent constitutes of traditional and old tv sets.
Media Wars
Traditional news organisations are caught between many a devil and a deep blue sea: Fake news, social media, ever falling revenues combined making it an uphill task to keep their heads above water
Instagram debuts IGTV, set to challenge YouTube’s domination
IGTV will be available as part of Instagram’s app and as a separate app
Food ‘giant’ Gourmet set to launch TV channel
As per reports, earlier in 2016, the company bought the struggling Jaag TV, with an estimated investment of Rs1.5 billion, in a bid to break into the media industry
Global advertising giant WPP looks to future after founders exit
LONDON: WPP, the world’s biggest advertising company, will head into uncharted territory on Monday when it starts life without its founder Martin...
Facebook powers wide privacy debate over by tracking non-users
SAN FRANCISCO: Concern about Facebook Inc’s respect for data privacy is widening to include the information it collects about non-users, after Chief...
Netflix offers more than $300 million for billboard company
LOS ANGELES: Netflix is attempting its largest acquisition, offering more than $300 million to acquire a company that owns billboards across Los...
Facebook sever ties with data brokers in blow to targeted adverts
CALIFORNIA: Facebook Inc said on Wednesday it would end its partnerships with several large data brokers who help advertisers target people on...
PTCL joins hands with Netflix to provide video on demand
KARACHI: Pakistan Telecommunication Company Limited (PTCL) has inked an agreement with Netflix, the world’s leading online entertainment company, to provide Netflix Gift...