Textile exports down 37% in May, unlikely to pick up any time soon
If you run an export-oriented company, you have to prepare for shocks. Perhaps you have to be on the lookout for other...
Nishat Mills: the PPE orders help, but do not make up for the loss of exports
You may have seen the same posts floating around on your Instagram feed or Facebook timeline: a high-end fashion designer in Pakistan,...
The lockdowns devastated consumer spending, but food and pharmaceutical companies remain resilient
Pakistan consumer companies, a handy catch-all term, is a bit of a misnomer. The trajectory of a company’s revenue and profitability depends...
No lockdown, no problem: oil volumes increase in May
Most fuel types have seen a sharp recovery last month as pandemic-induced lockdowns ease, except for jet fuel
How on earth are Sarya manufacturers consistently coming up with great ads? And why all of a sudden now?
The latest DVC from Amreli attempts to create an emotional connection between strength of character and the reliability of its product
Tania Aidrus’s big bet on creating a Digital Pakistan
It started, as things often do in Pakistan, with a WhatsApp forward. On Thursday, December 5, a group of Pakistanis living in...
How a 30 year old became a media tycoon
Deep into the winding, messy streets of a Lahore township, on one end of a broken road stands a building five stories...
Why is Pakistan unable to develop a competitive-export focused industrial sector?
Pakistan can come out of its intermittent economic crisis by embarking on export-based industry that would help improve the country’s current account...
Careem brought with it a boom in auto lending for the banks. Then came the interest rate hikes
Muhammad Irfan started his rental car business in 2015 with just one used car. Then came Careem and Uber and the boom...
Jazz failed to build Veon into the WeChat of Pakistan. That’s why it will succeed
CEO Aamir Ibrahim’s willingness to abandon his failures and invest in his successes suggests a strong path forward for the company
How to fix the Pakistani economy
Profit speaks to five of the nation’s top experts on what the government should do in order to get the economy humming again
Pakistan does not have a billion-dollar software company. Meet the man who wants to change that
Amir Wain is building i2c into a SaaS powerhouse that is rapidly turning into one of the country’s largest software exporters
Is the mini-budget a ruse?
Measures announced in the mini-budget, the confusing stance regarding approaching the IMF could weigh heavily on the government's ability to tackle the issues threatening the economy
The next phase of the milk wars
Engro Foods and Nestlé Pakistan have been engaged for years in a stiff competition for a share of the Pakistani consumer’s wallet, but the hard part is yet to come
Why Pakistan’s cotton value-chain has begun to atrophy
The industry blames a lack of government support, but capital appears to be shifting away from manufacturing, and the economics of growing other crops is better than that of cotton