QR codes did not bring a payments revolution. That doesn’t mean it’s over
Writing an obituary for QR codes might be jumping the gun
Beware of the central bank bearing negative real interest rates
The State Bank is keeping rates low to try to stimulate the economy, but how much of the recent growth can be attributed to low rates? And what impact do negative real rates have on the banking system?
Seven years after delisting, Unilever Pakistan is investing heavily in growth
If an initial public offering (IPO) is when a company first makes its shares available to the public, a delisting can be...
‘Luxury imports’ led P&G to start local manufacturing. Should we still stop the imports?
The company – along with other multinationals – started its business mainly by importing products it manufactures elsewhere before starting manufacturing of these products locally. What should that mean for Pakistan’s export-obsessed economic policy?
Pakistani lawn’s biggest market could be in India, but isn’t. Because we can’t have nice things
Over the past two decades, Pakistani lawn has become a $50 million+ market in India, but politics means that Pakistani brands and exporters have found it difficult to grow what could be a lucrative market
How much can you make as a social media influencer in Pakistan?
As advertisers grow their media investments in a new generation of brand ambassadors and celebrities, Profit conducted a study to determine just how viable influencer marketing is as a career path in Pakistan
Pakistani cotton is collapsing. What does this mean for farmers and the textile industry?
The country was once one of the largest cotton producers but lately it is finding it hard to meet its cotton production targets, and all the players blame each other
How to turn the PCB into a lean, mean, business machine
Under the leadership of Wasim Khan, Pakistan cricket has taken on a new life. But are the changes making a real impact, or are they mere eyewash?
How to break Pakistan’s Dubai addiction
The rupture in relations between Pakistan and the UAE is bad – both for the country’s citizens and for the government – but it can also be an opportunity for Pakistanis to finally stop using Dubai as a financial haven
Not just another fad: Cloud kitchens are here to stay
Hastened by the coronavirus pandemic, cloud kitchens may revolutionize the way the $20 billion restaurant industry works in Pakistan
The streaming wars have come to Pakistan
It turns out that Pakistanis pay billions of rupee each year to streaming services, defying the stereotype that we do not pay for content. How will that shift the market for content, and for talent in the performing arts?
The Miracle Man at the Bank of Punjab
Zafar Masud survived a plane crash, and the bank he leads barely survived the 2008 financial crisis. Now, he wants to make Pakistan’s largest provincial government-owned bank one of the country’s Big Five banks. Can he pull it off?
The discriminatory hiring practices of Islamic banks: is this the shape of things to come?
Religious dress codes exist for women, but not men. Discrimination against religious minorities can get quite explicit, and even against non-religious Muslims. Will this spread to other parts of Corporate Pakistan?
So you want to buy a bra in Pakistan. What are your options?
The women's undergarments industry in Pakistan is underreported on and under researched. But Pakistani women have more money to spend on quality products now, even if social stigmas persist
The dominance of the Big Five banks is about to be broken
Two banks – Meezan Bank and Bank AL Habib – are knocking at the door of one of Pakistan's most exclusive and powerful clubs. Here is what that means for the country's financial services sector