How on earth are Sarya manufacturers consistently coming up with great ads? And why all of a sudden now?
The latest DVC from Amreli attempts to create an emotional connection between strength of character and the reliability of its product
Tania Aidrus’s big bet on creating a Digital Pakistan
It started, as things often do in Pakistan, with a WhatsApp forward. On Thursday, December 5, a group of Pakistanis living in...
How a 30 year old became a media tycoon
Deep into the winding, messy streets of a Lahore township, on one end of a broken road stands a building five stories...
Why is Pakistan unable to develop a competitive-export focused industrial sector?
Pakistan can come out of its intermittent economic crisis by embarking on export-based industry that would help improve the country’s current account...
Careem brought with it a boom in auto lending for the banks. Then came the interest rate hikes
Muhammad Irfan started his rental car business in 2015 with just one used car. Then came Careem and Uber and the boom...
Jazz failed to build Veon into the WeChat of Pakistan. That’s why it will succeed
CEO Aamir Ibrahim’s willingness to abandon his failures and invest in his successes suggests a strong path forward for the company
How to fix the Pakistani economy
Profit speaks to five of the nation’s top experts on what the government should do in order to get the economy humming again
Pakistan does not have a billion-dollar software company. Meet the man who wants to change that
Amir Wain is building i2c into a SaaS powerhouse that is rapidly turning into one of the country’s largest software exporters
Is the mini-budget a ruse?
Measures announced in the mini-budget, the confusing stance regarding approaching the IMF could weigh heavily on the government's ability to tackle the issues threatening the economy
The next phase of the milk wars
Engro Foods and Nestlé Pakistan have been engaged for years in a stiff competition for a share of the Pakistani consumer’s wallet, but the hard part is yet to come
Why Pakistan’s cotton value-chain has begun to atrophy
The industry blames a lack of government support, but capital appears to be shifting away from manufacturing, and the economics of growing other crops is better than that of cotton
Engro’s Rs60 billion question
How the conglomerate will deploy this capital over the next few years will define its future for the next generation – and possibly that of Pakistan
In a market dominated by Toyotas and Suzukis, a Porsche dealership thrives in Lahore
Demand for luxury car in Pakistan is rising, and would rise faster if the government changed its import regulations, says Abuzar Bokhari
How well has the PTI performed on its 100-day agenda?
Most macroeconomic indicators have worsened since the Imran Khan Administration took office, but the party appears set to initiate some key economic reforms
NETSOL stock riding high after key wins in signing new clients
Pakistan’s only NASDAQ-listed company appears poised for faster growth after a recent spate of stagnation