Ufone (PTML) dabbles into unchartered territory with ONIC, but what is there to gain?
What is a digital telco brand? What is the need of one? And what additional value does it offer customers already using a conventional network provider?
All that stands between PEMRA and direct to home services
A decade-long crackdown by the FIA against illegal Indian devices has done nothing to sway the ease of doing business and bringing in the biggest investment in Pakistan’s electronic media history
Is Bol TV guilty or only a victim of media politics?
KARACHI: In three separate lawsuits filed with the Sindh High Court, Labaik Pvt Limited is being sued for a collective $16 million...
Bytedance names Jack of Digital as TikTok reseller in Pakistan
Digital advertising products under the video-sharing social networking service will now be sold by Jack of Digital in Pakistan, consisting of reservation ads, the branded hashtag challenge, auction ads, and more
The advertising industry scrambles in wake of Amazon announcement
Within hours of the rumors, feasibility studies with regional support concluded that agencies need to start securing reseller relationships for the Amazon advertising unit and either build or resell the B2B technology that the market will eventually need
Despite losing constantly, Lahore Qalandars is gunning to be ‘the’ Pakistani brand, if the PCB will let it
The Rana brothers are hoping to turn Lahore Qalandars into the Pakistani Manchester United and a symbol of the country. But LQ’s often brilliant marketing is dogged by its horrific performance in the field.
JOYY Inc’s TikTok like app in Pakistan aims to capture $100m digital advertising market
ISLAMABAD: JOYY Inc, a leading global video-based social media platform, is looking to expand into the Pakistan market after a surge in...
Foodpanda Pakistan shortlists three agencies for media strategy development
The mobile food delivery marketplace will select the winning media agency on Monday
Maxus loses four media accounts to IG Square
IG Square has won the media remit for Stylo (Pvt.) Limited, United Industries Ltd, MG JW Automobile Pakistan, Mitchell's Fruit Farms Limited,...
Meiji’s brand activation at the Karachi Eat Festival causes storm on social media
In a recent post on Facebook, a user posted pictures of Meiji's brand activation activity held this Sunday, January 13 at the...
International magazine publishers deny connection to People and Vogue in Pakistan
Having gotten away with infringing on the intellectual property and trademark of one American media brand, FHM Pakistan Publications is set to repeat itself
Take your love to Paris with Shell Pakistan
Are you waiting to surprise your significant other with a vacation but short on budget? How about taking him/her to Paris, the...
GroupM names Ali Khan-Bajauri managing director for Maxus in Pakistan
With three decades of marketing experience across Nestle, Mars, Engro, and other reputable CPG companies, GroupM hopes the business growth specialist will help the Maxus grow client acquisition, retention, and profitability
Medialogic and PEMRA go head to head in LHC over forensic audit
The mystery behind Pakistan’s abysmal ranking in the ease of doing business index continues
Telenor retains Ogilvy as its creative agency in Pakistan, hands boutique agency deal to IAL Saatchi & Saatchi
The WPP owned creative agency has retained the telecommunications business for the fourth year in a row and has demonstrated a track record of creative effectiveness