What the Daraz rebrand means
As far as rebranding goes, it is better to be proactive rather than reactive
Finja awards digital media account to Fibonacci
The data-driven performance agency will help the FinTech leader scale in Pakistan
BBDO Pakistan ranked among top five agencies in Asia
In a first, the services of BBDO Pakistan have been recognised at the Cannes Lions Global Creativity Index. Ranked among the top...
Gojek launches digital out-of-home advertising solution GoScreen
The courier and motorcycle ride-hailing services turned super app company has launched a digital programmatic out-of-home advertising solution
Creating a creators’ ecosystem. Can Daraz make its affiliate program work?
Daraz’s Influencer Hub facilitates the collaboration of brands with social media content creators, the e-commerce platform attempts to reap the benefits of influencer loyalty
Hyundai Pakistan’s Kashmir day saga
The overlords of the internet bore down on Hyundai and the consequences were not pretty
Why digital media agencies are reluctant to join the PBA digital media wing
The Pakistan Broadcasters Association announced the formation of a digital media wing that they claim will represent the business interests of digital publishers, apps, and digital advertising agencies. Advertising agencies are sceptical about the initiative.
Which public affairs strategy should tech unicorns use in Pakistan?
Instead of banning apps due to objectionable content, maybe collaborate?
Pakistan wins five Cannes Lions in 2019
--Two Silver Lions and three Bronze Lions were won across four different disciplines: Design, Craft, PR, and Media
CANNES: At the world’s...
With third-party cookie erosion around the corner, a second-party data marketplace takes shape
The true benefit of a second-party data marketplace may be in its implicit impact on predicting the behavior of target audiences
Pakistan to host ‘AdAsia – Asian Advertising Congress’ this year
In a logo unveiling ceremony held at Faletti’s Hotel Lahore, on Sunday, it was revealed that AdAsia 2019 —Asian Advertising Congress is...
TikTok won because it hacked Instagram: Gary Vaynerchuk
The outspoken media futurist spoke at Advertising Week 2020 on the factors, variables, and foundations behind the meteoritic rise of the short-form video-sharing social networking service
Media buying is the least important strategic capability for CMOs: Gartner survey
SINGAPORE: Only 12 per cent of Chief Marketing Officers (CMOs) cited media buying and placement as a vital strategic capability, making it...
Eliminate all media upfronts for 2021: Gary Vaynerchuk
The outspoken founder of VaynerMedia urged marketers, particularly those at CPG companies, to limit or eliminate upfront media commitments due to the uncertainty around the ability to supply demand
Mindshare wins media mandate for Airlift
Following an intense pitch process that commenced in August 2021, Mindshare Pakistan has been entrusted as the lead Media Buying agency for...