Unintended outcome as food festival ends up attracting real estate investors
LAHORE: The recently held Coca-Cola Food and Music Festival – Coke Fest at Lake City Golf and Country club has surprisingly helped push...
The war for scraps
Already punch-drunk from censorship and changing times, a large crack has appeared within the print media industry over the most important issue there is — money
Everything standing between the PCB and a women’s PSL
With the deck already stacked against them, advertisers and marketers cannot seem to look beyond a lack of players - something that would be fixed by such a tournament
French socially distanced cinema concept eyes PakistanÂ
Conceived pre-pandemic, the concept can be used to bring groups of cinema-goers together in a socially distanced manner
TCL Pakistan gearing up to widen presence in Pakistan: Report
A recent survey conducted by TCL Pakistan in conjunction with GFK revealed Pakistan’s yearly demand for TV sets was 1.2 million, of which 18 percent constitutes of traditional and old tv sets.
Inside the digital media newsrooms of Pakistan
With more than half of the population’s access to the internet, the digital landscape is fertile soil not just for information and narrative-building, but also for business
Media Wars
Traditional news organisations are caught between many a devil and a deep blue sea: Fake news, social media, ever falling revenues combined making it an uphill task to keep their heads above water
Pakistan to host ‘AdAsia – Asian Advertising Congress’ this year
In a logo unveiling ceremony held at Faletti’s Hotel Lahore, on Sunday, it was revealed that AdAsia 2019 —Asian Advertising Congress is...
Global advertising giant WPP looks to future after founders exit
LONDON: WPP, the world’s biggest advertising company, will head into uncharted territory on Monday when it starts life without its founder Martin...
PTCL joins hands with Netflix to provide video on demand
KARACHI: Pakistan Telecommunication Company Limited (PTCL) has inked an agreement with Netflix, the world’s leading online entertainment company, to provide Netflix Gift...
Netflix offers more than $300 million for billboard company
LOS ANGELES: Netflix is attempting its largest acquisition, offering more than $300 million to acquire a company that owns billboards across Los...
WPP to spend almost $400 million to reboot world’s biggest ad group
WPP added that full-year organic net sales were likely to be down by 0.5 percent this year, an improvement on the 1 percent drop it predicted in October, after trading stabilized
Spotify launches in the Middle East and North Africa
Before the launch in the Middle East and North Africa, Spotify’s music streaming services were available in 65 markets, according to its website
Modern technology key to future of agriculture: PARC chairman
LAHORE: “Modern technology has a pivotal role in the future of agriculture sector in Pakistan. However, a lack of awareness and proper understanding...
Instagram debuts IGTV, set to challenge YouTube’s domination
IGTV will be available as part of Instagram’s app and as a separate app