What the Daraz rebrand means

As far as rebranding goes, it is better to be proactive rather than reactive

Honda Car had a stellar first quarter but profits are still on the lower side

The company was able quintuple its sales for same quarter last year but profits are similar

AGP to bring Russian Covid-19 vaccine to Pakistan

As the government fails to procure enough vaccine to inoculate the population from the pandemic, it has fallen to private sector companies to import whatever supplies they can

As Eid approaches, the leather industry braces itself for the worst

Pakistan’s second largest export oriented industry has been seeing a dip in fortunes for the past few years, and the pandemic has not helped

Understanding unemployment

There is very little understanding of this very important economic indicator

The State Bank’s short-lived independence

The central bank is back to the status quo, being run indirectly by the finance ministry

Tax fraud as a service

The FBR has alleges Rs11 billion worth of sales tax fraud through fake invoices for coal imported by cement manufacturers, but can only account for part of it with Power Cement; the companies in the tax fraud business appear to have many clients in the same industry

Asset management taking off? Not yet

By some measures, the Pakistani asset management industry is the largest it has ever been. By other measures, it has not even recovered its 2008 peak yet

The govt is getting desperate to collect tax revenue. But they’re being desperate in all the wrong places

The new Tax Laws (Amendment) Act, 2024 has changed how tax cases are dealt with. While this may unlock some money, it doesn’t help widen the tax net

Kuch meetha ho jaye!

For some weeks now, Cadbury Dairy Milk is splurging its marketing rupees on a commercial featuring the fetching Mawra Hocane and the...

How much can you make as a social media influencer in Pakistan?

As advertisers grow their media investments in a new generation of brand ambassadors and celebrities, Profit conducted a study to determine just how viable influencer marketing is as a career path in Pakistan

Social impact or pursuit of profit? Some entrepreneurs pick both

The stories of four entrepreneurs who are making a social impact through their commercially thriving endeavours

Will the post office be able to improve financial inclusion in Pakistan?

The central bank thinks the country’s largest post provider has the potential to do so much good. If only it could figure out how to handle simple alliances

Unity Foods’ Compassionate Journey to Tackling Food Insecurity

Amidst the hustle and bustle of life, there exists a haunting melody of empty stomachs and unfulfilled dreams. A melody that echoes...

Naveed Anwar – Our man at Citi

A Pakistani is calling the shots on global digital and data strategy for one of the world’s biggest banks - how did he get there and what’s next?