The magnetic pull of Zainab
After attending his classes at the Karachi University, Adnan Khan occasionally navigates towards Zainab Market, ignoring several glitzier shopping malls along the...
How on earth are Sarya manufacturers consistently coming up with great ads? And why all of a sudden now?
The latest DVC from Amreli attempts to create an emotional connection between strength of character and the reliability of its product
Pakistan, a strategic hub for Nokia
Twitteratti went haywire on June 20, 2017. It wasn’t about JIT probing the premier and his family for tax evasion nor was...
Can ‘Bothie’ do for Nokia what ‘Selfie Expert’ did for Oppo?
With the tagline ‘Be less Selfie, be more Bothie’, Nokia launched its new line of smartphones with Nokia 8 last month. The...
Marketing Pakistan
Marketing Association of Pakistan (MAP) will hold the Sixth Marketing Conference in Lahore on 13th-14th March, under the title of MARCON ’17,...
After years of expanding its retail footprint, Sapphire turns online
When Sapphire moved into retail, the market noticed. The textile giant – one of the largest in the country and part of...
Try Try Again
Mother of two teenaged boys, daughter of Anwar Moosajee (owner of the famous A. Moosajee and sons), a food and nutrition scientist,...
Setting the bar high
From 850 in 2000 to 1630 million tonnes per annum in 2016, the global steel production has nearly doubled since the turn...
50 reasons to keep your faith in Pakistan
Though it is a moot point what our political, socio-economic conditions should ideally have been today, had the road not been uphill...
Why do we keep having petrol shortages?
The government is not responsible for the price fluctuations, but it is responsible for exacerbating the problem through its hamfisted attempts at controlling the nation’s energy supply chain
Thar Coal: It’s actually as impressive as it sounds, if you ignore that it is, well, coal
The year is 2019. Greta Thunberg is sailing the Atlantic to campaign for climate change. Young people around the world are marching...
For the stock market, the worst may be over, but the recovery is not here yet
After a brutal year of losses, the stock market looks ready for a recovery. Pakistani equities – as measured by the benchmark...
OLX : Simple Easy Fast
Two years ago in 2015, Nida and Danish – who were a newly married couple at the time – were looking for...
Four Decades Of Quality Food
Elizabeth Olsen said, “I get way too much happiness from good food.” And honestly, who doesn’t? Food is an expression of happiness...
Don’t cast your vote before you’ve seen these WhatsApp leaks
Two fictional characters each representing the PTI and PML-N, engage in an enlightening WhatsApp conversation that can help prospective voters make the key decision at the ballot box.