Maria B’s international sales surge by 71pc thanks to Facebook

LAHORE: Maria B has officially become the second Pakistani brand, after, to be studied by Facebook Business. In a case study posted by...

Measuring the market

How do retail brands measure their performance in Pakistan and how accurate is it? More often than not, the sole parameter used in this...

Shopkeepers’ scam adds fizz to profits

Retail prices of Coke and Pepsi remain unnoticed while retailers overcharge consumers day in, day out by as much as 40 percent – making millions over the top, apparently unnoticed

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Why Sheikh Imranul Haque’s imprisonment should terrify Corporate Pakistan

Sheikh Imranul Haque has been in jail for approximately one month and nobody in the government – not even the serious looking men charged...

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